Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
San Diego has no other team in the four traditional major leagues. The Padres have turned that scarcity - and a downtown ballpark that refuses to sit idle - into a year-round business with record crowds, bilingual reach and unfinished ambitions.
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.