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The 123-Year-Old Startup That Put a Clock on Baseball
Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
The Padres Turned a Ballpark Into San Diego's Town Square
San Diego has no other team in the four traditional major leagues. The Padres have turned that scarcity - and a downtown ballpark that refuses to sit idle - into a year-round business with record crowds, bilingual reach and unfinished ambitions.
Mustard
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.
Jimmy McCloud
Jimmy McCloud is the Founder & CEO of DISTINCT Technologies, a live data intelligence platform that helps global brands capture and act on consumer data at live events - concerts, sports activations, fan zones, and brand experiences. With a career spanning MLB Advanced Media (where the team built what became Disney+), Entercom/Audacy (as EVP of National Business Development), and Division I baseball at Holy Cross, McCloud brings a rare combination of sports media pedigree and enterprise sales acumen to solving one of marketing's oldest problems: making live brand moments measurable. DISTINCT raised a $3.5M seed round in June 2024 led by York IE.