Neil Rubler is the founder and CEO of Vessel Technologies, a New York company that mass-produces small, prefabricated, solar-ready apartment buildings and sells them through the housing industry's first franchise model. After two decades running large multifamily real estate firms - Vantage Properties and then Candlebrook Properties, which oversaw more than $3 billion in assets across seven states - he left conventional development behind in 2017 to attack the so-called Missing Middle: people who earn too much for subsidized housing and too little for market rate. A Wharton MBA and magna cum laude Cornell graduate, Rubler treats housing like a manufactured product rather than a construction project, aiming to build higher-quality homes faster, cheaper, and more sustainably.
Vessel Technologies is a New York-based housing product company that designs, manufactures, and franchises attainably priced apartment buildings for the 'missing middle' - working people who earn too much for subsidized housing and too little for market-rate rents. Using a panelized, IKEA-style off-site construction system, Vessel builds all-electric, solar-powered, universally accessible apartments that fit on small urban lots and go up in under a year for a fraction of conventional cost.