minted
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Mariam Naficy Keeps Rewriting the Way Taste Becomes a Product
After Eve.com and Minted, the San Francisco founder is making a third wager on consumer behavior: that the next shopping interface begins with an idea, not an inventory page.
Melissa Kim
Melissa Kim is the Co-Founder and CEO of Minted, the San Francisco-based design marketplace that connects consumers with independent artists for premium stationery, art, and home decor. Hired in 2007 as Director of Finance and Strategy straight out of Stanford Business School, she was later named co-founder by Mariam Naficy in recognition of her foundational role in building the company. Under her leadership as CEO, Minted surpassed $300 million in revenue in 2026, with double-digit year-over-year growth, a wholesale business that grew 31% in 2025, and profitability that doubled - all fueled by a sharp premium-market focus and an owned-channel marketing strategy built on the virality of physical design.