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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Tracey Schroeder Made One Name Carry the Weight of Seven
Executive · Operator

Tracey Schroeder Made One Name Carry the Weight of Seven

The TruBridge CMO inherited a thicket of familiar brands. Her answer was not a louder logo, but a patient campaign to make one name mean more.

tracey-schroeder · trubridgeRead →
Legend
Daniel Manchon Learned Marketing by Following the Numbers
Executive · Operator

Daniel Manchon Learned Marketing by Following the Numbers

The Qualifacts CMO took the long route to marketing - through finance, operations, strategy and a cloud transition. The detour became his method.

daniel-manchon · dan-manchonRead →
Legend
Meghan AuBuchon Is Marketing the Security Shortcut
Executive · Operator

Meghan AuBuchon Is Marketing the Security Shortcut

After helping Arctic Wolf turn demand generation into a growth engine, Meghan AuBuchon took on a harder brief at Cynet: make a sprawling cybersecurity category feel clear, useful and human.

meghan-aubuchon · cynet-securityRead →