minimum-lovable-product
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Brian de Haaff
Brian de Haaff is the co-founder and CEO of Aha!, the world's #1 product development software, which he built past $100 million in annual recurring revenue without taking a dollar of venture capital. Fully remote and profitable from the start, Aha! now serves more than a million product builders. A three-time software CEO, de Haaff is the author of Lovability and the originator of ideas like the Minimum Lovable Product and The Responsive Method. He writes prolifically for an audience of hundreds of thousands, arguing that great companies chase value, not valuation.
Aha!
Aha! is a bootstrapped, fully remote software company that makes the world's most widely used product development tools. Founded in 2013 by Brian de Haaff and Chris Waters, its suite - Roadmaps, Ideas, Whiteboards, Knowledge, Discovery, Teamwork, Develop, and the newer AI-driven Builder - helps product teams set strategy, gather customer feedback, prioritize features, and ship work people love. It reached profitability without venture capital and is used by more than one million product builders worldwide.