Shilpa Shah

Shilpa Shah is the co-founder and Chief Experience Officer of Cuyana, the San Francisco-based sustainable luxury fashion brand built around two words: fewer, better. A UC Berkeley-trained UX designer who spent a decade building interfaces for Disney, AT&T, and Sun Microsystems before pivoting to business school at 32 — pregnant during her first semester — Shah co-founded Cuyana in 2011 with Karla Gallardo. The company has grown into a cult-favorite direct-to-consumer brand with 7 retail locations, 150+ employees, celebrity fans including Jessica Alba and Ayesha Curry, and $30 million in Series C funding from H.I.G. Capital. At Cuyana, Shah is the architect of the customer experience, championing quality over quantity in an industry obsessed with the opposite.