microbiome-skincare
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TULA Made the Microbiome a Beauty-Aisle Business
A gastroenterologist turned the skin microbiome into a prestige-beauty proposition. Twelve years, thousands of retailer doors and one P&G acquisition later, TULA is testing whether “balance” can remain distinctive in a crowded skincare aisle.
Hume Supernatural
Hume Supernatural is a San Diego-based clean personal care company making plant-, mineral-, and probiotic-based products - led by an aluminum-free deodorant - that support the skin microbiome while controlling odor. Founded in 2020 by an attorney, a Sun Bum veteran, and a cosmetic chemist, the brand rejects the trade-off between 'natural' and 'effective,' formulating from scratch with proprietary biotech ingredients. It sells direct-to-consumer, on Amazon, and through retailers including Whole Foods, Sprouts, and CVS, and has grown into one of the fastest-growing natural deodorants in the U.S. natural retail channel.
Jeremy Horowitz
Jeremy Horowitz is the CEO and co-founder of Hume Supernatural, a San Diego based clean personal care brand best known for its microbiome-supporting, plant-and-probiotic deodorant. A former corporate lawyer who spent 16 years inside the San Diego Padres and later ran investments at Selby Venture Partners, he traded contracts and box seats for prebiotics and skin barriers, launching Hume digitally in March 2020. Under his lead the brand became the fastest-growing natural deodorant in the natural retail channel, landing in Whole Foods, Sprouts and CVS and drawing investors including Lupita Nyong'o and Alex Morgan.