messagepoint
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Pam Mugford Makes the Fine Print Worth Reading
The Messagepoint CMO has spent more than two decades marketing complex software. Her recurring idea is disarmingly simple: every letter, disclosure and digital message is part of the product.
Plumsail and Messagepoint Solve Paperwork at Different Scales
Plumsail turns everyday business data into finished documents. Messagepoint tackles a harder enterprise problem: keeping vast libraries of regulated customer communications coherent, compliant and ready for every channel.
Sefas Sale Exposes the Hidden War Behind Every Customer Letter
Messagepoint's purchase of Sefas reveals a software contest hiding inside bills, statements and notices. The winners will make regulated communication easier to change, trace and understand without breaking the systems that still deliver it.
Windward Studios Built the Plumbing Behind Business Documents
Windward Studios turned Microsoft Office templates into a document-generation engine, then became part of Apryse. Its journey explains why composing, governing, storing and delivering customer communications remain four different jobs.
Sefas Innovation
The quiet French engine behind billions of bills, statements, and policy letters - and why a Toronto CCM firm just bought it.