merchant-enablement
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Atul Mehta and the promise after checkout
From Unilever’s brands to Amazon Pantry and Shiprocket, Atul Mehta has followed the customer beyond the sale. His work now begins where a shopping cart’s apparent victory ends.
Datavations
Datavations is a New York-based, AI-powered market intelligence platform built exclusively for manufacturers and distributors in the building materials and home improvement industries. It aggregates granular, store-level and SKU-level retail data across thousands of stores to give suppliers the cross-retailer visibility they otherwise lack - helping them optimize pricing, inventory, and product assortment, and walk into merchant meetings armed with data their retail partners don't have. Founded in 2020 by Philip Odelfelt, the company raised a $17M Series A in July 2025 led by Forestay Capital.