merchant-connectivity
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Rory O’Reilly and the price of “I’ll do it later”
A customer’s reluctance to update a saved card changed Rory O’Reilly’s business. The Knot co-founder’s route runs through animated GIFs, a family partnership and the small chores that keep money in familiar places.
Rory O'Reilly
Rory O'Reilly is the CEO and co-founder of Knot, a New York fintech building the API layer that lets people switch the card on file across hundreds of merchants like Netflix and Amazon in a single tap. A Thiel Fellow and Harvard dropout, he built Knot with his brother Kieran after a decade of ventures together - turning YouTube clips into viral GIFs at gifs.com, riding an early Ethereum wave, and running Millions, the gamified debit card that became the biggest challenger bank on TikTok. Knot raised a $10M Series A led by Nava Ventures with Amex Ventures and Plaid backing.