Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.

Taylor Lorenz is an independent journalist, author, and media operator who has spent her career documenting how the internet reshapes fame, culture, power, and everyday life. After stints at Business Insider, The Daily Beast, The New York Times, and The Washington Post, she left legacy media in October 2024 to run User Mag, her Substack-based publication covering tech and internet culture, which quickly grew to nearly 100,000 subscribers. Her 2023 book 'Extremely Online' is a landmark social history of the influencer economy. She is widely considered one of the most influential — and most harassed — tech journalists in America.