Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.

Marshall L. Doney is the President and CEO of AAA Mountain West Group, the federation arm serving more than 6.8 million members across Northern California, Nevada and Utah. A 40-year AAA lifer who started in 1984 as an assistant manager at AAA Wisconsin, he climbed through strategy, marketing and automotive services before running the national office for nine years. He took the Mountain West top job permanently on July 2, 2024.