membership-programs
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The Company Betting Your Next Purchase Is Already Yours
Ordergroove sells brands a simple, expensive idea: the cheapest customer to acquire is the one who already bought. Here is how a company started in a Manhattan apartment built the plumbing behind the subscribe-and-save button.
Hang
Hang is a New York-based software company building an AI-powered marketing and loyalty platform for consumer brands. Marketed as 'the autonomous marketing system,' Hang replaces static points programs with personalized, gamified rewards - branded minigames, dynamic quests and 1:1 offers - alongside self-cleaning customer data, smart segments and AI-driven campaigns. It launched in 2022 as an NFT-powered membership platform backed by a $16M Series A from Paradigm, then repositioned around AI and now serves restaurant, beauty, apparel and e-commerce brands such as Just Salad, Jeni's, Boba Guys and Hattie B's.
Matt Smolin
Matt Smolin is co-founder and CEO of Hang, a New York-based customer engagement and loyalty platform now positioning itself as an AI marketing system for restaurants, beauty and apparel brands. Hang originally launched in 2021 as an NFT-powered membership platform and raised a $16M Series A led by Paradigm in 2022, with backing from Tiger Global, Kevin Durant's Thirty Five Ventures and MrBeast's Night Ventures. Under Smolin, the company has moved past its web3 branding into AI-driven segmentation, campaign automation and loyalty for brands like Just Salad, Jeni's, Boba Guys and Taziki's.