medical-nutrition-therapy
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The Dietitian Was There. The Insurance Card Was the Problem.
Fay turned an overlooked piece of health care into a working marketplace: give dietitians the tools to accept insurance, and patients can finally find them. The clever part is administrative, not nutritional.
Culina Health
Culina Health is a virtual nutrition care company founded in 2020 by registered dietitians Vanessa Rissetto and Tamar Samuels. It pairs patients with credentialed registered dietitians for one-on-one, insurance-covered nutrition therapy delivered via telehealth across all 50 states. The company blends evidence-based clinical care with culturally affirming, multilingual support to treat conditions ranging from diabetes and heart disease to GI disorders and eating disorders, while partnering with major insurers, Medicare, and employers to make expert nutrition care accessible.