Muck Rack began as a free place for journalists to find one another. The surprise was who else showed up - and how long its founders were willing to grow before taking a serious check.
The media marketplace sells speed to sources and quiet to journalists. Its real product is permission - and the rules around who gets to knock.
Newswise built a business around a stubborn little gap: researchers have discoveries, reporters have deadlines, and neither side has time to hunt for the other.
A former journalist built a PR platform around the person receiving the pitch. Faselis sells the lists, tools and delivery - the reason to care still belongs to you.

A frustrated listener asked Reddit for an IMDb of podcasts. The answer became Podchaser - and a lesson in how stubborn curiosity can turn a messy open medium into useful infrastructure.

Fresh journalist data pulls communications teams toward Muck Rack. PR Newswire and enterprise distribution pull them back to Cision - and the gap between those choices is getting narrower.