measurement
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The Company That Turned the Checkout Line Into a Media Channel
Mars United Commerce spent 50 years learning how people actually shop. In 2024, Publicis paid a reported $600 million to own that knowledge.
Adsquare
Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.
Cinarra Systems, A Softbank Company
Cinarra Systems is a location intelligence and measurement company that turns carrier-grade mobile network data into privacy-safe marketing insight. Founded in 2012 and now a wholly owned SoftBank subsidiary, Cinarra works with mobile network operators to power audience segmentation, store-visit attribution and cookieless targeting - processing billions of daily location signals inside the carrier's own data center so no personally identifiable information ever leaves. Its platforms (RealSight, VitalSight, RealPeople, VenueVitalics) link online ad exposure to real-world venue visits for advertisers and turn telco data into a new monetization channel for operators.
AppsFlyer
AppsFlyer is the mobile measurement and marketing analytics platform that helps brands figure out which ads actually work. Founded in Tel Aviv in 2011 and now headquartered in San Francisco, it operates as an independent third-party attribution layer between advertisers, ad networks and app stores - trusted by tens of thousands of companies including HBO, NBC, Macy's, Alibaba and Activision.