SimpliFed

SimpliFed is a virtual maternal health company based in Ithaca, New York, that helps families through pregnancy, postpartum, and baby feeding. Founded by biomedical engineer Andrea Ippolito in 2019, it began as insurance-covered virtual lactation support and has grown into a broader 'Maternal Health Operating System' (mOS) that pairs IBCLC lactation consultants and care navigators with prenatal and postpartum virtual OB services. Working in-network with most major commercial plans and Medicaid in multiple states, SimpliFed partners with health systems and OB clinics to extend judgment-free, evidence-based care into the home.