mass-appeal
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Peter Bittenbender
Peter Bittenbender is co-founder and CEO of Mass Appeal, the New York-based hip-hop media, label, and creative agency he relaunched in 2013 with Nas and the late Sacha Jenkins. Before Mass Appeal he co-founded Decon, the independent label and creative shop that seeded the modern hybrid label-agency model. He spent 2023 leading Hip Hop 50, then 2025's 'Legend Has It' rollout of seven classic-artist albums, and won the 2022 Billboard Indie Power Players nod along the way.
Nas
Nasir Jones - known simply as Nas - is one of hip-hop's most decorated lyricists, the Queensbridge-raised MC who turned a dropped-out eighth-grader's street poetry into Illmatic, a 1994 debut so precise it became a benchmark for the entire art form. Three decades later he's still dropping critically acclaimed records, co-founded Queensbridge Venture Partners (early Dropbox, Coinbase, Lyft, Robinhood), holds a Harvard-named fellowship, and released Light-Years with DJ Premier in late 2025. His pen never stopped; neither did his portfolio.