marketplace
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Three Words, Three Meanings: The Quiet Fiction of 'Built on Google Cloud'
"Built on Google Cloud" gets stamped on countless vendor slides, but the phrase hides at least three very different relationships: renting infrastructure as an ordinary GCP tenant, holding a Google Cloud Marketplace listing, or being co-built and resold by Google as its own first-party product. Buyers can't tell them apart from a logo. This piece unpacks the distinction and shows where UJET actually sits: Google sells Google Cloud CCaaS, powered by UJET, as its own contact center offering, managed, delivered and supported by Google, a level of commitment that a marketplace listing or shared hosting does not confer.
The Marketplace That Grew on Commissions, Not Cash
Tagvenue, the London-born venue-hire marketplace founded in March 2015 by Lancaster University friends Artur Stepaniak and Maksim Kondratjuks, grew into a platform spanning six countries, 22,000+ venues and a million monthly visitors — without ever raising a funding round. This is the story of how a business built on commissions, word-of-mouth demand and disciplined hiring reached global scale on its own revenue instead of venture capital.