A chocolate bar in an Arizona summer is a logistics problem disguised as a snack. For food brands, World Pantry sells the solution - and often runs the entire online shop around it.

A dry-erase board showed Jonathan Kite a business hiding in plain sight. A decade later, his most revealing management tool may still be the spreadsheet he built to make a better pizza.

After Visa, Amazon, Lyft and ezCater, the LeafLink CEO has landed in a market where every transaction carries a regulation, a relationship and a lesson in listening.
The Miami company offers successful online sellers an exit, then takes over the inventory, advertising and expansion puzzles that often stop a small brand from becoming a durable consumer business.