marketing-tools
(2)
Arcade
Arcade is a San Francisco software company that lets go-to-market teams build interactive product demos in minutes instead of weeks. Using a Chrome extension or desktop app, users record their product, then add pan-and-zoom, hotspots, synthetic voiceovers, and branching paths to create clickable 'arcades' that can be embedded in websites, emails, and social posts. Founded in 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang, the company turns the old 'request a demo' wall into a 'try before you buy' experience, and is used by more than 14,000 companies including Zapier, Red Hat, and New Relic.
InVideo
InVideo is an AI-powered video creation platform that turns plain text into polished, publish-ready videos. Founded in 2017 in Mumbai and now headquartered in Daly City, California, the company serves 50+ million users across 190+ countries. Its flagship product InVideo AI lets anyone - from solo creators to enterprise marketing teams - generate scripts, visuals, voiceovers, and complete videos by typing instructions in plain English. In 2025, InVideo became the only platform bundling access to both OpenAI's Sora 2 and Google's VEO 3.1 under a single subscription, cementing its position at the frontier of AI-driven video production.