marketing-education
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Tyler Calder Is Putting a Price on Trust
The PartnerStack CMO built his career measuring clicks. Now he is working on the harder question: how do you measure the trust that moves software?
Robert Bestwick Built a Career Between Two Kinds of Attention
From rural Chilean businesses to a Vancouver classroom and an established aesthetics brand, Robert Bestwick’s career is a study in translating attention into useful action.
Peep Laja
Peep Laja is an Estonian-born entrepreneur and marketing strategist who built three companies from scratch - CXL (marketing education), Speero (CRO consulting), and Wynter (B2B message testing) - all bootstrapped. Recognized as the world's most influential conversion rate optimization expert in 2016, he now focuses on B2B strategy and competitive positioning through his 'How to Win' podcast, biweekly newsletter, and daily LinkedIn presence with 69K+ followers.