marine-layer
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Adam Lynch and the shop you trust with your keys
At Marine Layer, Adam Lynch has spent years making a growing clothing company feel like a neighborhood shop. His story runs through a lifelong friendship, soft T-shirts, and the hard work of making things easy.
Mike Natenshon and the trouble with a favorite shirt
A discarded tee sent Mike Natenshon from finance into fabric making. At Marine Layer, the business he built with a childhood friend still revolves around a surprisingly demanding idea: new clothes should feel like old favorites.
Renee Halvorsen
Renee Halvorsen is the Chief Marketing Officer of Marine Layer, the San Francisco apparel brand known for absurdly soft t-shirts and a laid-back California outlook. A Yale-trained economist who began her career in finance and investment banking, she has spent the better part of a decade at Marine Layer, helping grow the business more than tenfold by treating marketing as a blend of art and science and treating customer lifetime value as the metric that matters most. Before Marine Layer she sharpened her craft in strategy and analytics roles at Gap Inc. and Athleta.