
After turning a student invention into an acquired industrial-safety company, Sean Petterson chose an older adversary: plywood. His second act is a lesson in selling change to factories that have no patience for disruption.

After Cheerios, Firestone and Rubbermaid, Amber Holm took on a different kind of household name. Her work at Winnebago Industries is a study in how research, retail reality and shared experience can keep legacy brands moving.