It builds watches for people who leave the pavement, cockpits for people who leave the ground, and sonar for people who leave the dock. In 2025 the unglamorous approach paid a record $7.25 billion.
Johnson Outdoors owns a collection of century-old names and sensor-rich new gear. Its advantage is clearest on the water, where motors, sonar, maps and kayaks are becoming one connected system.
Brunswick began with a billiard table in 1845. Today, its engines, electronics, boats and clubs form an unusually complete marine ecosystem - a bet that the future of boating belongs to whoever makes the whole experience easier.