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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep
Executive · Operator · Founder

Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep

After years inside Google, Facebook and Snap, the LiftLab executive has arrived at a bracing standard for analytics: if a dashboard does not change a decision, it is décor.

jon-lorenzini · liftlabRead →
Company
LiftLab Wants Marketers to Stop Taking Credit - and Start Proving What Their Ads Actually Caused
Saas · Enterprise · Ai

LiftLab Wants Marketers to Stop Taking Credit - and Start Proving What Their Ads Actually Caused

Ad platforms are generous graders of their own homework. LiftLab gives growth teams a sterner test: what changed because the ad ran, how far can spending scale, and when should the money move somewhere else?

marketing-mix-modeling · incrementality-testingRead →