mankato-minnesota
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Ag Management Solutions and the Strange Power of Sharing the Back Office
Small farm groups rarely need less expertise. They need a way to afford more of it. In Mankato, a farmer-owned company has turned the shared back office into an exportable advantage.
Mark Bietz
Mark Bietz is a marketing and ecommerce executive best known for helping build HalloweenCostumes.com and FUN.com into one of the largest online costume and pop-culture merchandise retailers in the world. As Chief Marketing Officer of the Mankato, Minnesota-based company, he led digital growth that scaled revenue roughly 10x-20x, championing data-driven email personalization and short-form video. A self-described curious operator who learned the business from brand to CRM to operations, he now also works as a fractional CMO and advisor to venture-backed and private-equity-backed brands, and speaks widely on modern ecommerce and the rise of agentic commerce.