maisonette
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Sylvana Ward Durrett and the problem with the kids’ table
She spent years helping put the Met Gala together. Then shopping for her own children sent Sylvana Ward Durrett into a different kind of production: building Maisonette, and later a place for kids ready to choose for themselves.
Sylvana Durrett
Sylvana Ward Durrett spent eight years producing the Met Gala as Vogue's director of special projects before walking away to build Maisonette, a curated online marketplace for children's clothing, toys and home decor she co-founded in 2017 with fellow Vogue alum Luisana Mendoza de Roccia. She turned a parent's frustration - the missing 'Net-a-Porter for kids' - into a venture-backed consumer company headquartered in Brooklyn, applying the editorial taste and relentless work ethic she absorbed in 14 years at Conde Nast to the messy, fragmented world of kids' retail.