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Noureddine Tayebi
Noureddine Tayebi is the founder and CEO of Yassir, North Africa's most valuable tech startup and the leading super app for francophone Africa. Born in Algiers in 1977, he earned a PhD in electrical engineering from Stanford University after completing a master's degree at the University of Illinois Urbana-Champaign. He spent eight years at Intel in Silicon Valley accumulating over 50 patents before founding InSense, a nano-motion sensor startup acquired by Mojo Vision in 2018. In 2017, he co-founded Yassir, which has grown to serve 8 million+ users across 45 cities in six countries, offering ride-hailing, food delivery, grocery delivery, and fintech services. Yassir has raised $193.25 million in total, including a historic $150M Series B led by Mary Meeker's BOND, cementing Tayebi's position as a defining figure in Africa's digital economy.
Yassir
Yassir is the leading super app for French-speaking Africa, bundling ride-hailing, food and grocery delivery, and digital payments into a single platform serving more than eight million users across the Maghreb and beyond. Founded in 2017 by Stanford-trained engineer Noureddine Tayebi and El Mahdi Yettou, the company has raised over $193 million, including a record $150M Series B led by Bond.