
From AOL's reinvention to sports-only newspaper subscriptions and consumer cybersecurity, Belaire has kept returning to the same problem: how to earn a direct, useful place in a customer's digital life. Now he is applying that discipline to MacPaw's shift from a suite of Mac apps to a connected AI ecosystem.
Egor Belenkov is the founder and CEO of Kitcast, a digital signage platform built first and foremost for Apple TV. A Ukrainian serial entrepreneur who started building companies in his early twenties, he ran business development at Mac software maker MacPaw before launching Kitcast, which now powers screens for brands like Disney Studios, American Eagle, The New York Times and Delta Dental across roughly 60 countries. He preaches a future where signage is smarter, more personalized and simple enough for anyone to run without a technician.