Matthew Pantoja

Matthew Pantoja is the Chief Brand Officer of Alpha Industries, the outerwear label famous for the MA-1 bomber and M-65 field jacket. Over two decades he has moved through New Era, Reebok, Palladium Boots and Triple 5 Soul, building a career on turning heritage product and youth culture into commercial energy. Since joining Alpha in 2016, he has helped steer the 60-year-old military supplier from surplus-store staple to global lifestyle brand, overseeing product, marketing and brand experiences across every region and channel.