m-65-field-jacket

(2)
Company
Alpha Industries, Inc.
Consumer · Ecommerce · Marketplace

Alpha Industries, Inc.

Alpha Industries is an American outerwear company that started in 1959 as a U.S. Department of Defense contract manufacturer and turned its government-spec flight jackets into a global fashion label. It produced the MA-1 bomber, the M-65 field coat and the N-3B parka to military specification for decades, then began selling civilian versions in 1970 under a distinct three-bar label. Now in its third generation of family ownership under CEO Michael Cirker, the company sells through wholesale accounts, department stores, licensed sports collections, its own e-commerce site and a small number of physical stores, and it uses a steady stream of designer and streetwear collaborations - Supreme, Vetements, BAPE, Lee, Cecilie Bahnsen among them - to keep a 1963 pattern relevant to buyers who were not born when it was drafted.

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Legend
Matthew Pantoja
Executive · Operator · Creator

Matthew Pantoja

Matthew Pantoja is the Chief Brand Officer of Alpha Industries, the outerwear label famous for the MA-1 bomber and M-65 field jacket. Over two decades he has moved through New Era, Reebok, Palladium Boots and Triple 5 Soul, building a career on turning heritage product and youth culture into commercial energy. Since joining Alpha in 2016, he has helped steer the 60-year-old military supplier from surplus-store staple to global lifestyle brand, overseeing product, marketing and brand experiences across every region and channel.

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