
A failed qualifying exam loosened one plan. A 90-day Craigslist experiment supplied another. Tariana Little turned research, a camera and an insistence on community voice into an agency built to make complex work feel human.
A public-health researcher and a musician tested a business with a Craigslist ad and a three-month deadline. The result is a five-person media shop with its own studio, institutional clients, and a model for turning paid work into community infrastructure.