lucid-motors
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Peter Rawlinson and the arithmetic of less
From a Welsh childhood to the Tesla Model S and Lucid Air, Peter Rawlinson has kept returning to one question: how much can an engineer do with less? His cars put that question on the road. Building enough of them proved a different calculation.
Marc Winterhoff
Marc Winterhoff is the interim Chief Executive Officer of Lucid Motors, the Newark, California luxury EV maker behind the Air sedan and Gravity SUV. A German-trained electrical engineer who spent decades advising automakers at Roland Berger and Arthur D. Little, he joined Lucid as COO in December 2023 and was elevated to interim CEO in February 2025 after founder Peter Rawlinson stepped aside. He has steered the company through a fragile stretch: stretching the cash runway into 2027, deepening the PIF and Uber partnerships, and prepping a robotaxi-ready Midsize platform. In April 2026 Lucid named Schindler veteran Silvio Napoli as permanent CEO; Winterhoff will return to the COO role.