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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Katie Wild Wants Marketing to Work Like a Shipping System: Visible, Connected, Measurable
Executive · Operator · Creator

Katie Wild Wants Marketing to Work Like a Shipping System: Visible, Connected, Measurable

The FreightWise CMO has spent 15 years turning complicated logistics into useful stories. Her latest assignment began with a one-person team, 510 URLs and a stubborn belief that marketing systems should actually talk to one another.

katie-wild · freightwiseRead →
Legend
Aseem Saini Knows the Fundamentals Travel
Executive · Operator · Creator

Aseem Saini Knows the Fundamentals Travel

From an eight-million-subscriber telecom portfolio to the narrow economics of an unfilled warehouse shift, Aseem Saini has built a career around one portable idea: clear offers, useful data and accountable execution still do the work.

aseem-saini · b2b-marketingRead →