The app made a miserable roadside ritual feel trackable. The harder lesson was that software can optimize a tow, but it cannot wish away trucks, weather, thin margins or customer concentration.

Before maps lived in every pocket, Jim DiSanto helped put location on the web. His next act has been a long bet on the physical world - trucks, sensors, robots, energy systems and the stubborn infrastructure beneath the software.
Nick Patrick is the co-founder and CEO of Radar, a New York-based location platform that provides geofencing SDKs, maps APIs and geocoding services to companies like Panera, DICK's Sporting Goods, T-Mobile and Zillow. He started Radar in 2016 with Coby Berman after meeting him at Foursquare, and has raised more than $85 million from Accel, Insight Partners, Two Sigma Ventures, Expa and Heavybit. Before Radar he was Senior Director of Product at Handy and a product manager at Foursquare and Microsoft.