local-sports
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Media · Consumer
The Sports Desk That Became the Bundle
The Athletic sold die-hard fans a simple promise: better reporting on their teams. The wager bought it a $550 million exit, but the harder game was making all those reporters pay for themselves.
sports-journalism · sports-newsRead →
Media · Consumer · Social
ALLCITY's $25 Million Bet: Local Sports Fans Still Want a Room of Their Own
The Denver company built a five-city sports network without buying game rights. Its real product is a daily habit - and the business gets interesting when that habit is strong enough to sell ads, shirts, memberships, and a seat at the watch party.
sports-media · local-sportsRead →