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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

local-florists

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AllCompaniesPeopleStoriesProducts
Company
Floom Made Local Florists Clickable - Then Came the Hard Part
Consumer · Ecommerce · Marketplace

Floom Made Local Florists Clickable - Then Came the Hard Part

Lana Elie turned a bad bouquet into a marketplace for independent florists. Nine years, several funding rounds and one hard reset later, Floom found an owner that speaks fluent flower shop.

flower-delivery · online-floristRead →
Company
The 115-Year-Old Network Hiding Inside Your Bouquet
Ecommerce · Marketplace · Consumer

The 115-Year-Old Network Hiding Inside Your Bouquet

FTD began as a clever workaround for flowers that could not survive a train ride. Today, its real product is still the handoff - coordinating emotion, ecommerce and a local florist before the moment passes.

flower-delivery · same-day-deliveryRead →