Most agencies ask how much attention a budget can buy. Little Rock's mhp.si asks a more awkward question: how much of that attention had any chance of becoming business?
Most crisis firms arrive when the cameras do. This Little Rock consultancy would rather inspect the story, the stakeholders and the weak seams while everyone still has time to think.
Before it bought media or drew a logo, Thoma Thoma liked to cover a conference room in giant Post-it notes. The Little Rock firm’s real product was not advertising. It was agreement.
Two physicians drowning in student debt kept getting rejected by traditional banks. So they recruited a Wall Street analyst and built the lender they wished existed - one that treats a doctor's diploma as an asset, not a liability.
Uniti spent a decade as the landlord of a fiber empire. In 2025 it bought its biggest tenant back, and set out to sell strands of glass to the companies building the AI internet.