Most agencies ask how much attention a budget can buy. Little Rock's mhp.si asks a more awkward question: how much of that attention had any chance of becoming business?
Most crisis firms arrive when the cameras do. This Little Rock consultancy would rather inspect the story, the stakeholders and the weak seams while everyone still has time to think.
Before it bought media or drew a logo, Thoma Thoma liked to cover a conference room in giant Post-it notes. The Little Rock firm’s real product was not advertising. It was agreement.

After two decades winning business for agencies, Candace Graham crossed to the client side at Bank OZK. Her career is a study in what happens after the clever idea: the restructuring, relationship-building and steady follow-through that make growth real.

A bank analyst, two doctors and an old friendship found a flaw hiding in plain sight. Panacea Financial grew from that observation - with Tyler Stafford trading research reports for the untidy work of building.
Two physicians drowning in student debt kept getting rejected by traditional banks. So they recruited a Wall Street analyst and built the lender they wished existed - one that treats a doctor's diploma as an asset, not a liability.
Uniti spent a decade as the landlord of a fiber empire. In 2025 it bought its biggest tenant back, and set out to sell strands of glass to the companies building the AI internet.