lingerie
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Morgan Hermand-Waiche and the rival that became the buyer
He set out to give Victoria’s Secret some competition. Along the way, the Adore Me founder discovered that selling lingerie meant learning to build almost everything around it.
Rihanna put her family name on a different kind of stage
The voice from Barbados became familiar around the world. Then Robyn Rihanna Fenty began asking who was still missing from the picture - and built beauty and fashion businesses around the answer.
Jaclyn Fu
Jaclyn Fu is the co-founder and co-CEO of Pepper, the direct-to-consumer bra brand built for small-chested women that grew from a Kickstarter funded in 10 hours into an eight-figure company that has sold more than one million bras. A UC Berkeley graduate and former product marketer at Mozilla, Etsy and Conversocial, she turned four words scribbled on a road trip - 'bras for Asian Americans' - into a movement to redefine how small chests are seen. She and co-founder Lia Winograd landed on Forbes' 2020 30 Under 30 list for Retail & Commerce.
Shauna Drumright
Shauna Drumright runs Savage X Fenty, the inclusive lingerie brand Rihanna built. A subscription-commerce operator who cut her teeth at Procter & Gamble before spending years scaling TechStyle's JustFab and FabKids, she stepped into the CEO seat to turn a celebrity launch into a durable, data-driven retail machine. Her brief: keep the body-positive swagger that made the brand famous while making the math work across membership, stores, and a sprawling product range.