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Lilac Bar David and the second job nobody applied for
Starting a business gives you a new title - and a pile of financial chores. After building Pepper in Israel, Lilac Bar David brought Lili to New York to make the work behind the work easier to manage.
Lilac Bar David
Lilac Bar David is the co-founder and CEO of Lili, a New York based financial platform that folds banking, invoicing, accounting and tax tools into a single app for small business owners. A banking and payments veteran of roughly two decades, she previously co-founded Pepper, Israel's first mobile bank, before launching Lili in 2018-2019 with Liran Zelkha. Under her leadership Lili has served hundreds of thousands of freelancers and small businesses, raised about $80 million from investors including Group 11 and Foundation Capital, and in recent years built out an Accountant AI tool while shifting focus toward larger, multi-employee businesses.