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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

life-sciences-pr

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Company
The Biotech Story Usually Breaks Before the Science Does
Health · Media · Enterprise

The Biotech Story Usually Breaks Before the Science Does

A promising molecule can survive a bad metaphor. A young biotech usually cannot. SCIENT built its business around the awkward, consequential work of making complicated science understandable before the next investor meeting, clinical milestone, or corporate turning point.

biotech-communications · life-sciences-prRead →
Company
The Scientists Had the Breakthrough. TellMed Had to Make Anyone Care.
Health · Media · Enterprise

The Scientists Had the Breakthrough. TellMed Had to Make Anyone Care.

A New Jersey agency found a business in the awkward distance between a scientific result and a human reaction. Its product is not publicity so much as translation - with enough regulatory discipline to survive the trip.

healthcare-communications · life-sciences-prRead →