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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

life-sciences-marketing

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Legend
Ken Dec Has Spent 40 Years Turning Technical Products Into Stories People Trust
Executive · Operator · Advisor

Ken Dec Has Spent 40 Years Turning Technical Products Into Stories People Trust

The fractional CMO at TruVideo built his career where brand, demand and sales meet. His durable lesson is disarmingly simple: serve the customer, tell the truth well, and make marketing prove its value.

ken-dec · fractional-cmoRead →
Legend
Julie-Ann Cabana and the Human Language of Drug Development
Executive · Operator

Julie-Ann Cabana and the Human Language of Drug Development

Before she unified a complicated research business under one name, Julie-Ann Cabana learned to sell science across cultures, continents, and conference tables. Her operating lesson is disarmingly simple: make the complex clear, and make the corporate human.

julie-ann-cabana · altasciencesRead →