legacy-planning
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Cindy Goodrich Is Marketing the Conversation Nobody Wants to Start
An engineer turned brand builder, Empathy's first CMO has spent two decades making new categories feel human. Her current brief may be the hardest one yet: earn attention without exploiting the moment.
Empathy Turned Grief's Worst Chore List Into a 50-Million-Person Benefit
The startup began with an app for the brutal paperwork after a death. Its bigger invention was persuading insurers and employers to put practical, human-guided care inside benefits people already have.
David Bull Wants to Turn the Family Fortune Into a Family Business
The Ark Financial founder has a simple diagnosis for entrepreneurial wealth: the experts may all be competent, but nobody owns the seams. His answer is an operating system for the business of the family.
Ark Financial Wants to Be the COO of Your Family Money - But the Model Comes With Homework
The Austin firm turned a rich-family institution into an operating system for entrepreneurs. Its cleverest product is coordination - and its most useful lesson is that even a coordinator must be audited.