law-firm-growth
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Legal Soft and the work between the work
A law firm can hire another lawyer and still leave the phone unanswered. Legal Soft has built a business around the people, processes, and follow-up that keep a practice moving.
The PR Firm That Walked Into the Boardroom
Baretz+Brunelle began by managing what the legal world said. Then it started advising on who to hire, what to buy, how to grow and where AI actually fits. The interesting part is not the expansion. It is how neatly the pieces feed one another.
Nexl
Nexl is an AI-powered growth platform built specifically for law firms. Founded in Sydney in 2018 by former Gilbert + Tobin innovation lead Philipp Thurner, it unites CRM, relationship intelligence, marketing, and collaborative workspaces into a single front-office system. Its core differentiator is a zero-entry approach that automatically captures emails, meetings, and relationships without lawyers having to log data, solving the low-adoption problem that plagues legacy legal CRMs. More than 150 firms worldwide, including AmLaw 100 leaders, use Nexl to turn business development strategy into daily action.