laundry-care
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The Soap Chain With a Factory Hidden in Every Store
Buff City Soap turned fresh production into retail theater - then used scent, franchising and laundry care to push a handmade idea beyond the bath.
Church & Dwight Co., Inc.
It started with baking soda in 1846. Nearly two centuries later, the quiet New Jersey company behind Arm & Hammer has turned buying other people's brands into a business worth more than $25 billion.
Homecourt
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.