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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
USOPP sells the Olympics. Even the name on the building.
Media · Enterprise

USOPP sells the Olympics. Even the name on the building.

Team USA rights, LA28 sponsorships, television and now venue names: inside the company assembling an Olympic offer that brands can buy years before the opening ceremony.

sports-marketing · olympic-sponsorshipRead →
Legend
Susan Hallock Markets the Meaning of Home
Executive · Operator

Susan Hallock Markets the Meaning of Home

From Gatorade and Call of Duty to mortgages and Team USA, Hallock has built a career translating complicated institutions into stories people can feel at home in.

susan-hallock · pennymacRead →