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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Angela MacInnis Has Spent a Career Making Complicated Things Feel Simple
Executive · Operator

Angela MacInnis Has Spent a Career Making Complicated Things Feel Simple

From youth marketing at DDB to a national retail reset at Best Buy Canada and a new chapter at KITS, Angela MacInnis has built her career around one deceptively hard brief: make the customer experience easier to understand and better to use.

angela-macinnis · kits-eyecareRead →
Company
The $43 Million Shortcut: How KITS Turned Contact Lenses Into a Million-Customer Eyewear Machine
Consumer · Ecommerce · Health

The $43 Million Shortcut: How KITS Turned Contact Lenses Into a Million-Customer Eyewear Machine

KITS bought a working contact-lens engine, gave away the first pair of glasses, and spent years teaching a low-margin retailer to manufacture loyalty. The useful lesson is not the discount - it is the machinery behind it.

kits-eyecare · online-eyewearRead →